David vs.Goliath: A Face-Off Between Katipunan Craft Ales and San Miguel Beer

December 29,2018

Drinking beer in the Philippines is practically a national past time.我们中的一些人只是偶尔喝酒,其他人每周五放纵一下,and we all have that one friend who will use any excuse to consume his weight in beer at least a couple of times a week.

Our choices,though,have been limited.虽然有许多本地和国际品牌可供选择,San Miguel still dominates the market.It leaves us with little variety when it comes to taste and style.

为了填补当地啤酒市场的空白,a counter-culture movement of 必威MG电子home and craft brewers has been steadily growing,successfully making their own beers to suit just about anyone's unique preferences.They can be found all over the country,为他们的爱好者提供不同风格和口味的啤酒。In Manila,一家这样的啤酒酿造厂已经迈出了下一步,把他们的啤酒引入当地的商业市场。

卡提普南酿酒厂

Meet Katipunan Craft Ales.Formed by a group of friends who are passionate about beer,the brewery is trying to ferment a revolution to challenge our perceptions on what beer should be.

Even though they've only been commercially brewing for a couple of years,they have found much goodwill and success among the drinking circles of Manila,as well as the rest of the country.They make a few different brews,but it is their flagship product that best embodies their brewing philosophy: ale that represents the revolutionary spirit of the Filipino.

katipunan IPA pic

今天,我们将这个反叛者与西班牙征服者的象征作斗争,San Miguel Beer.Will it be a worthy face-off?请在下面找到。

The Beer

As we've established before,啤酒在我心中占有特殊的地位。It's easy to see why I was so excited to give this brew a try.

Katipunan Craft's signature brew is called the Indio Pale Ale,a nod to the India Pale Ale.It is a classic type of ale that is distinguished by a distinct hoppy,或者苦味。

IPA at skinny mikes

Pouring the beer into a glass shows a deep golden,almost brown,color.You can immediately smell its fruity and faintly hoppy aroma.You'll also see a few particles floating around,but this is perfectly safe and normal.它们只是发酵后剩下的产物。

味道很辣。It's far more bitter than what the local large breweries offer,but it is not an unpleasant kind of bitterness.In fact,it helps to better round out the flavor of the beer.你也可以尝到酸味,水果味,略带麦芽糖的甜味。

This is a beer that goes well with food.我吃了汉堡和薯条,and the food made the drinking experience all the more enjoyable.The flavors balance well,果味变得更加明显。

It's a different enough experience that you'll be curious and eager to try it again.

face off

We pitted the Indio Pale Ale against San Miguel's Super Dry,a beer that boasts a character all its own.

The Face-Off

Beer Face Off

The Verdict

Super Dry skinny mikes

So,will Katipunan Craft Ales ever knock San Miguel Beer from its throne?Probably not.Indio Pale Ale is priced at PHP 150 (that's straight from the source,从经销商那里买会更贵)。That's more than thrice the cost of the most expensive brew that San Miguel offers.

虽然它永远也无法实现中小企业的财务成功,Katipunan Craft Ales has already succeeded in sparking the revolution it initially sought.Yes,indeed.They've helped change how many Filipinos think and feel about beer.Nowadays,more and more people no longer see beer as something you simply gulp down,让他们真正花时间品尝和欣赏啤酒的味道。

做工精良的手工啤酒和你从7/11买的东西在味道上的差别是日夜不停的。Drinking one after the other only makes it easier to taste the blandness in most big-name beers.

为了这次正面交锋,Indio Pale Ale has the upper hand when it comes to being full-flavored and well-balanced.虽然我们不t see it toppling San Miguel as a regularly consumed beer,如果你愿意的话,麦芽酒是一个很好的选择。”正在寻找一种美味的啤酒,one that would go well with a nice meal.

印度淡啤酒是一种很好的饮料,one that demands your attention.它是,perhaps,what makes it all the more different from your usual bottle.


Have you tried the Indio Pale Ale or other craft beers?Have you tried brewing your own beer at 必威MG电子home?请在评论中告诉我们!!


VisitKatipunan Craft Ales on Facebookto know more about them and where to buy their beer.

图片来源:Katipunan Craft Ales|Katipunan Craft AlesβSan Miguel Brewery

横幅图像源:Katipunan Craft Ales

最初发布于2013-09-10 04:20:55。

Nico Goco Nico Goco

Nico is an engineer with a fondness for food,drink,and cooking.This is in serious conflict with his desire to lose weight.Writing is his outlet to make sure the right side of his brain still works.自由时,he likes to read,travel,and nurture a dozen different hobbies.He also believes that the perfect fried chicken is the cure to anything.

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56 commentsin this post SHOW

56 responses to"David vs.Goliath: A Face-Off Between Katipunan Craft Ales and San Miguel Beer""

  1. 海兰德 说:

    labo ah,so alin ba ang panalo sa dalawa??

    • Nico Goco 说:

      As stated,if it's a matter of taste,the Indio Pale Ale has San Miguel's number.It really makes the smb brew taste bland.Pero economically speaking,SMB still dominates.

      The face-off is meant really to contrast the two,to highlight what a craft beer is vs.a macro beer,rather than to put one beer over the other.但是,I do see your point.

      So for me,if you're looking for a really good tasting beer to go well with a meal,去喝手工啤酒。But there's nothing wrong with enjoying the SMB products on a regular basis.🙂

      • 海兰德 说:

        Thanks Nico,will give it a try soon

      • 安东迪桑 说:

        I've sampled beers from all over the world and in my humble opinion,I think San Miguel's Pale Pilsen and Super Dry can hold their own in their respective categories.我甚至遇到过一些国家的外国人,他们的啤酒很有名,他们非常喜欢淡皮尔森。但是圣米格之光?Ughhh,yuck.But even that's better than a certain self-proclaimed"King of Beers."= D

        • Nico Goco 说:

          My personal take is that SMB products work extremely well in the local environment,the climate,我们的食物,甚至在我们的文化中。It can be consumed easily,has a fair enough taste,and is really really good on a hot and humid day.I personally drink a regular amount of pale pilsen.如果我们把它与其他的大型啤酒,如coors和bud进行比较,I'd have to say our beer just has more flavor.🙂 There's nothing bad I can say about SMB (except the Zero).

          • 安东迪桑 说:

            I also drink a lot of Pale and Super Dry;冰箱通常有一些存货。I'd quickly go broke if I drank my favorite Belgian beers all the time hehe

          • Nico Goco 说:

            I know exactly how you feel.I hope SMB pale never changes.Affordable,好品味,and can be found anywhere.

  2. Adrian De Leon 说:

    I like Katipunan Craft,but I'll go broke if I intend to get regularly drunk on it.Haha.But when you need to get drunk quickly and for minimal damage,nothing beats Red Horse.🙂

    • Nico Goco 说:

      As long as it's a very cold red horse!I had a great beer last time I was in Draft.It clocked in at almost 7% alcohol but the taste was phenomenal!!

    • Noni Cabrera 说:

      My German and Belgian friends think that our local Red Horse is the bee's knees.I can never equate Red Horse to pleasure,though.What comes to mind is heavy projectile upchucking the morning after.

      • Adrian De Leon 说:

        我认为没有人为了口味而喝红马,hahaha!It's just what you buy when you need to get drunk fast and for cheap.Best friend ng mga studyanteng tomador,大声笑。

      • Nico Goco 说:

        If it's real cold,it can be very sweet since there's a more malt or sugar in the process of making a strong lager here (which is similar to the style of malt liquors in the US.) @adrian_de_leon:disqus is right though,I spent a large part of my college days drinking red horse.

        Good times.

        • Noni Cabrera 说:

          Good point.I'd take Red Horse day if Pale isn't available.San Might Light is just heinous.I'd rather not drink at all than take a sip out of that vile brew ever again.

      • Sandra Okawa 说:

        good to hear that foreigners like our strong beer!Probably because,compared to their beer blend,ours are still much milder.

  3. carina 说:

    where can we get craft beers??

    • Nico Goco 说:

      there are a lot of stores selling craft beers in manila.🙂 i think Global Beer Exchange over at Magallanes is your best bet.They also have listings of places that serve craft beer over at their facebook site.Gastropubs like Draft also have craft beer for sale.

      看看凯蒂普南手工啤酒公司的Facebook网站,也可以得到一份购买啤酒的清单。

  4. Matt 说:

    must try this,也许在发薪日

  5. 兰迪罗德里格兹 说:

    It is all about marketing.他们仍然以不同的包装出售水。Perception is reality.Pinoys should learn how to make fresh beer.

    • Nico Goco 说:

      We are 🙂 the Katipunan Craft Beer is just one of the many craft beers we're seeing locally.And there's a healthy 必威MG电子home brewing culture growing across the country.

  6. Malu 说:

    Katipunan Craft Ale's Indio Pale Ale isn't expensive at all considering the quality of the beer and the ingredients used.I'd say,it's a class of its own 🙂

  7. 兰迪罗德里格兹 说:

    p150是高端…非常高端。什么品质?Water quality?还是间接成本质量?like payroll,rental (or profit)… I can understand Corona beer to be high end – but local beer?一切都是市场营销。Priced high so perception will be higher ‘quality'.It is still 90+% water with alcohol content and a fancy paper label.

    • Lars Roxas 说:

      I think very very very very very very very very very very very very very few people will label Corona as a high-end beer.It's,毕竟,a mass market brand that's the 4th in the world.Para sa akin,hindi naman pagkat imported mas magaling na agad.Just my 2 cents.🙂

      • 兰迪罗德里格兹 说:

        我同意。I would rather buy a fair priced good red wine and enjoy it.

        • RicoRambo 说:

          Anung我同意Ka Diyan,eh opposite ung sinabi niya na sinabi mo.High ka bro??

          • 兰迪罗德里格兹 说:

            高端,中低端是指品牌定位和定价策略,可能与质量有关,也可能与质量无关。好吧呐?西格伊萨。If you read carefully (bago ka sumabak) what I have written above.I wrote"…我能理解”.I did not mention that"I agreed".Ano?high pa ba o low na?o hot ka na?When a person said she understands you,she does not mean she agrees (pwede kasi basted ka).阅读以上卡特里娜的评论-梅隆泗阳大脑。

          • RicoRambo 说:

            HAHAHAHA ah talagang di ka marunong magbasa pala."I did not mention I agreed"eh一线农复莫”I agree."HAHAHAHAHHA.

            Un pala ang problema kaya di mo maintindihan di ka marunong mag basa.

      • Carl Tomacruz 说:

        Woe to anyone who labels Corona,Budweiser,库尔斯and Heineken as"high-end".SMB's Cerveza Negra and Premium are better choices than those highly-marketed swill.

        • Jerry 说:

          Adjuncts is just anything with starch that enzymes can break down as food for the yeast SMB used to use broken rice until it became cheaper to use something else like cassava starch.
          But I think SMB premium doesn't use adjunct.Malt is expensive these day due to demand and supply

    • hohohoho 说:

      corona?high end?clearly you must be joking.it's considered mid-tier at best,还有很多喝啤酒的人都认为这会让人垂涎三尺。The fact that you consider it high end,now that's a great marketing ploy at work.

      You should study how beer is actually made.That conversion from just water and grains,to a drink that's flavorful AND has alcohol,with just yeast,反映出一杯酒的价值。

      价格明智,a craft beer does not have economics of scale on its side,so it will be more expensive.Maybe you should brush up on your facts,and give the craft beers a try.

      或者你可以对你的高端电晕保持完美的快乐。但如果你能敞开心扉,and try to change your perceptions,you'll definitely be in for a treat when you try out the real good stuff.After all,you did challenge Pinoys to brew fresh beer,正确的?For those that do,they'll show you both the cost of their brew and its actual worth when it comes to quality.

      • 兰迪罗德里格兹 说:

        新鲜啤酒不是瓶装的……Kaya Nga Tawag”fresh".Normally sold in kegs and put in a glass through a dispenser.See my comment below to a gentleman named ricorambo.

    • Nico Goco 说:

      与电晕相比,Indio Pale ale is definitely better.That's coming from my own humble opinion of course,but I've tried a lot of local and foreign beers (to the horror of my doctor),and I'd like to think I know the good stuff.

      我想说的是,php 150反映了这些手工酿酒商投入工作的时间和精力。It's not the most expensive beer out in the market after all,也不是最好的。But it is very good.只是因为它是本地的,doesn't mean it can't be high end now.I hope you can give the beer a try.

      干杯!!

    • 拖钓 说:

      先生,you just went full retart.

      • 兰迪罗德里格兹 说:

        Intelligent comment.Not surprised.You can believe what you want – I can say,at least marketing strategy of Katipunan is working – if you believe it as a consumer (and you are not an one of its investor annoyed with my comment … I hope).

        • Katrina 说:

          I am speaking as someone who knows very little about beer,but knows a bit about (1) marketing,(2) finance,and (3) production costs.虽然定价确实是您整体营销战略的一部分,价格不总是很高”all marketing,"正如你所说的。There are definitely some products that fall into that category (most designer perfumes,for instance),但规模小,hand-crafted products usually don't.It's a double whammy for operations like Katipunan: they have high (and mostly fixed) costs because their production process is so labor intensive.这就限制了他们生产如此小批量的产品。They can't speed up the process to make more,since that would compromise the quality of their product.In the end,they end up with a small number of bottles to share the costs of production.

          In this case,I actually think your"all marketing"comment would be more applicable to the mass-produced beers.Katipunan has (from my observation at least),relies mostly on word-of-mouth,social media and the goodwill of their small but loyal legion of fans.San Miguel,在手上,spends millions on advertising,events,等。to differentiate its product from its other products and from competitors'.

        • Katrina 说:

          I am speaking as someone who knows very little about beer,but knows a bit about (1) marketing,(2) finance,and (3) production costs.虽然定价确实是您整体营销战略的一部分,价格不总是很高”all marketing,"正如你所说的。There are definitely some products that fall into that category (most designer perfumes,for instance),但规模小,hand-crafted products usually don't.It's a double whammy for operations like Katipunan: they have high (and mostly fixed) costs because their production process is so labor intensive.这就限制了他们生产如此小批量的产品。They can't speed up the process to make more,since that would compromise the quality of their product.In the end,they end up with a small number of bottles to share the costs of production.

          In this case,I actually think your"all marketing"comment would be more applicable to the mass-produced beers.Katipunan has (from my observation at least),relies mostly on word-of-mouth,social media and the goodwill of their small but loyal legion of fans.San Miguel,在手上,spends millions on advertising,events,等。to differentiate its product from its other products and from competitors'.

    • Noni Cabrera 说:

      You have to consider the"overhead costs"that you threw around haphazardly in your comment,man.Of course,craft beers will be priced higher than mainstream,mass-produced commercial beer because these small 必威MG电子home brewers will in no way be able to reach the scale and the efficiency of the large industrial machines that Asia Brewery uses in its production.Brewing is a labor intensive process,so just because it is priced in the higher end of the sliding scale is not necessarily because it is marketed as a high-end beer.我相信定价与投入的努力是相称的。

      I'd gladly pay for a P150 必威MG电子homebrew because I'd like to try something new every now and then.Katipunan is actually quite good.它让我想起了许多欧洲麦芽酒,它们有非常浓郁的啤酒花味道。我相信啤酒是一种后天习得的味道,and so are microbrews.You simply get the one that suits your palate the best.

      我一个人买微博来支持那些热衷于手工啤酒的爱好者。What's a few hundred pesos if it means someone will get to sustain a livelihood out of something he or she truly loves?Sure,he will never be as big as a multinational corporation,but one thing these small time hobbyist brewers know is innovation.They come up with quirky offerings every now and then.You should try Katipunan.It's quite…different.

      • 兰迪罗德里格兹 说:

        我得照原样说。"随意地– sorry it is my job – I am in finance so I know what I said.不幸的是,I have worked with big brewers mentioned and audited APB.我希望这些有激情的业余爱好者能继续留在联盟里。I definitely will try this beer but I have to drink this pricey"quality"beer at places like Cowboy Grill bar with live music to be comfortable with the price.所有的液体饮料都能赚钱,因为它们是90%以上的水。难怪萨戈不是古拉曼,iced water,bottled water … are everywhere because these are"tubong lugaw".Goto?anyone.

        • RicoRambo 说:

          HAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH

          teka di ako makahinga

          HAHAHAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHHAHAHAHAHAHHAHAHAHAHAHAHAHAHHAHAHA

          奥格托yang Cowboy Grill mo ang sukatan ng high end.Enjoy ka nalan gdiyan habang nakikinig ng Hotel California mula sa showband at kumakain ng Amurican Hamburjer

          HAHAHAHAHAHAHHAHAHAHAHAHAHA

    • Sandra Okawa 说:

      You nailed it Randy!It's all about creating perception and status quo.Geez….Php150 for a bottle of beer!!

  8. E. 说:

    Craft beer is not high-end.You simply get what you pay for: fresh,natural ingredients,no chemical additives,superior (if not actual) flavor.In the words of Greg Koch of Stone Brewing,craft beer is not expensive.You're just cheap.

    • 兰迪罗德里格兹 说:

      Craft beer is a fancy name.Again … intelligent marketing is working.Cheap?你知道同一家工厂为马克·斯宾塞生产同样的服装吗?Topshop,Mango … and Wallmart,乐购和Primark。Same like one brewery is making beer for Heineken,tiger beer,foster beer,BGI beer.Marketing is perception.

      • Katrina 说:

        The point is,though,craft beer in particular is NOT made in those industrial breweries.They are made in small,and usually 必威MG电子home-based breweries,with nowhere near the scale,technology and automation of those beer factories.All these beers you mentioned are mass-produced beers (yes,它们是外国啤酒,比中小型企业更贵)。but NONE of them are actually craft beers.所以你不能用它来做比较。

        Also,your example of clothing brands doesn't hold water.即使东西是在同一个工厂里制造的,it's not automatic that they should be priced the same.It doesn't even mean that they COST the same.The materials could be different,the construction more complex.Poly-cotton blend versus 100% cotton,single stitched versus double-stitched.All those differences could still be produced within the same factory.

        • 兰迪罗德里格兹 说:

          啤酒很好喝……但衣服的一面不好喝。Garment is expensive on designing not necessarily on materials and definitely not in making or construction because these garments are produced by workers at minimum wage.

          • Katrina 说:

            啊,现在,we get into something I know more about than I do about beer.😉

            材料肯定会增加你的成本,非常重要的是,too.显然,silk is more expensive than polyester,organic cotton pricier than regular cotton.Your materials also impacts your production process.例如,如果你是在缝制PVC袋而不是真正的皮革袋(即你的过程要比实际的慢,从而降低产量)。再一次,certain brands take more care in the production process,have higher standards,even in the smallest details,就像缝纽扣一样。And all those standards can be met,high or low,in one plant.Yes,it's all the same wage rate.But if,在同样的时间内,production line #1 produces a smaller number of blouses because,say,they double stitch the seams versus line #2 that produces faster because they only single stitch,那么,每件衬衫的劳动力成本仍然会高于1号线。

          • 兰迪罗德里格兹 说:

            Not as much compared to selling price.At the end of the day,workers are only paid basic wage.缝合只需几秒钟。Bakit naging popular ang saipan dati?我希望菲律宾的服装业能够复苏,特别是工人没有皮塔克斯,工资也没有规定的基本工资那么高,这样我们就可以和老挝这样的国家竞争。Vietnam,Myanmar and protected from Labor Union Groups because these are money coming from overseas -like tourism or OFW money without people going abroad to earn money – labor intensive so can employ a lot of people,no need ‘high education"and can help a lot of families.

  9. Gina dos Santos 说:

    The Beer vs.Beer chart in this article looks horrendous!!!What did you use,MS Paint?!你们应该学会如何整合你们的图形。I expect better from betwayMG电子Pepper.PH.

  10. 阿基米特实习医生 说:

    I have been a regular drinker of beer just recently.I mostly drink craft beer but i have also drank my fair share of"mass-production"啤酒。It boils down to a matter of taste preference.我喜欢喝我的中小型匹森冰镇,especially when it's hot.However,the taste,the texture,the aroma,the appearance of craft beer,使它更加与众不同。

    In short,the experience of drinking it,which is the reason that I keep on drinking more.Every bottle for me has never been the same.

    IMHO,you do not drink this beer if you want to get wasted,or drink beer ice cold.

  11. […]在代表Negros遗产方面做得非常出色,and makes a great addition to the other craft brews we have going around.As they declare on their bottles,the drink is one of friendship,fun,和[…]

  12. Geraldine 说:

    We loved Katipunan so much we decided to film and tell their story.Their story is very inspiring and we hope craft beer in Philippines will continue to grow.Watch the video to see how they got started and where they are now.干杯!!

    https://vimeo.com/93948728

  13. […] to craft beers,many small breweries are now taking all our attention.There's Craftpoint,Katipunan,Fat Pauly's,沼泽啤酒and Xavier Beer just to name a few,all with their own signature […]

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